Customer Echoes: What People Really Think About NUXE
- shrikashri16
- Dec 8, 2023
- 3 min read
With the goal of having healthy, glowing skin, NUXE has been able to meet the needs of its customers with a range of products. Their mission is to give their customers a self-soothing routine and to prioritise skincare.
You will discover more about how customers view the brand in this article.
Decisions on what brands to buy are heavily influenced by consumer perception. Moreover, companies constantly need to put up their best effort and set themselves apart from competitors as the skincare market has grown more fiercely over time. This article provides additional insight into consumer perceptions of NUXE and how it strengthens their brand.
Brand Recognition
The brand is globally recognised by the consumers as they are aware of its core values and principles. Based on the survey I conducted, around 80% of the group knew about this brand and yet 20% of them are not familiar at all.
Customers conveyed their satisfaction with regards to items that cater to particular requirements like Anti-Aging , Hydration, and Acne prone. In addition, their products are valued since they contain natural ingredients.
Key Strengths to Highlight
One of NUXE's unique selling points is its line of products, which cater to all skin types. Strict testing is conducted by the company in order to deliver the highest-quality products. They obtain inspiration from nature and apply eco-friendly procedures in their laboratory to generate their ideas. They make environmentally friendly packaging and eco-designed jars from recycled materials, and their vegan formula ensures that no products originating from animals are used, in compliance with European cosmetic rules.
These select handful were the ones that truly stood out when it came to determining the most popular products on the market.
They have committed a great deal of time to innovation and research to make their products suitable for consumers who care about the environment. They have been more well-known over time for producing travel-sized goods, which has enabled them to provide a variety of products in pricing ranges from (10 - 130 eur). This helped them grow their market in Asia and the Middle East as well.
Brand Personality
When asked the consumers how they would describe the brand personality if it were a person this is what they came up with.
Online Reviews of the Brand
Online ratings for the brand have been an average 2.8 from consumers, according to Trustpilot. The customers have been pleased with the product lines and quality, but they haven't had a positive online shopping experience. Positive comments outweigh negative ones on average, and the majority of complaints are the result of either poor customer service or damaged products. Regular customers praised the product's quality but stopped placing online orders because of the unsatisfactory customer service.
Scope of Improvement
Since the brand's excellence is undeniable, they should concentrate on enhancing the online client experience. One of their biggest purchasing power, according to the survey , is their social media presence and online evaluations. Additionally, the company's effectiveness may be hampered by their inadequate online customer service.
Conclusion
In summary, consumer perceptions of NUXE are diverse, with positive associations related to product quality, natural ingredients, and a pleasant skin care experience. Still, there are several areas to be concerned about, especially with relation to online customer assistance. Consumer perceptions of NUXE will probably change in the future if the company can resolve these issues while retaining product efficacy and innovating in the competitive skincare industry.
Shrika Gawali
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