The Role of AI in Identifying NUXE

The use of AI in product and service marketing has expanded significantly in the coming years. The difference now lies in the fact there is a low barrier to entry, growing competition and the need for brand distinctiveness, even if more beauty businesses have been using AI for years. We are going to discover more about how AI understands and generates the NUXE brand in this article.

By using the AI approaches, they are able to recognise visual components of brands, including colours, logos, design features, and summaries of brand messaging that are interpreted through images associated with the brands on different platforms. In addition, AI supports brands in conducting competitive analyses by keeping them updated on market developments and preserving their visual identity.  

The first prompt I asked the AI tool (Leonardo.ai) was to recreate NUXE Skincare.

The positioning of the logo and other design components in these images are appropriately classified for the brand. However, they differ significantly from the actual product in terms of form and transparency. 

Given that the brand is mostly associated with face and body oil, the objective of the following prompt was to examine how AI replicates body oil.

NUXE Face and Body Oil

The NUXE product typically comes in a transparent bottle with a golden tint that makes the oil visible. The label components are minimal and elegant, and they are presented prominently. Despite having a similar brand message, the bottle form is noticeably different.

BRAND COLLABORATION

For the next prompt I decided to see how AI replicates NUXE with other brands and whether it can effectively communicate the message of the brand.

NUXE X NESCAFE

The objective of this collaboration was of combining coffee with skincare products, which are frequently linked to the creation of a sensory experience.

As this prompt demonstrates, NUXE successfully conveys the brand's message. Which is to deliver a fusion of nature, luxury and scientific innovation to provide effective and pleasurable skincare solution. Both the products have their unique textures and consistencies and this collaboration is able to mimic the smoothness of coffee blend, translating it into skincare formulation. 

Even the packaging design is creating a sensory experience as it is able to showcase the elegance of NUXE with warmth and richness of nescafe. Through the alignment of both brands' identities and the use of each other's strengths, this collaboration delivers a distinctive blend of luxury and beauty.

NUXE X AIRBNB

The objective of the collaboration was to discover if NUXE could demonstrate a sensory experience, even though this product is slightly different and because NUXE is also well-known for its SPA offering.

Combining these two brands allows for the demonstration of a highly creative experience. These pictures demonstrate how the brand messages are conveyed in a unique way. That is NUXE skincare goods in an accommodation, providing a luxurious skincare experience in addition to establishing a calm atmosphere with calming textures and fragrances.

The way that Airbnb offers exclusive packaging that incorporates NUXE Skincare items helps to create a connection between the brand and special moments throughout the stay. It also effectively showcases a memorable experience that speaks to both of the brands.

NUXE X KELLOGG'S

The objective of the collaboration was for both brands, who are dedicated to sustainability, to effectively convey the notion that they use natural materials and offer environmentally friendly packaging.

As this collaboration demonstrates it is able to highlight shared values such as natural components in products and implement eco-friendly practices in both skincare and food industry.

Kellog's commitment to using only natural, healthy ingredients is well complemented by NUXE's experience in skin care composition.  With NUXE'S skincare formulation, it can highlight the natural ingredients included in Kellog's products, combining nutrition and beauty in an effective manner. 

In conclusion, NUXE successfully and creatively addressed the majority of the requirements for being a skincare brand. In brand collaboration the prompts may impact the accuracy of brand identification. It could still identify the essence of the brand. Although NUXE may still need to work more on their branding message in terms of adhering to the product shapes.

Shrika Gawali

Sources:-

Leonardo.ai