Exploring NUXE: a journey into the premium skincare industry
- shrikashri16
- Dec 8, 2023
- 3 min read
When it comes to Skincare, it all comes down to the list of ingredients brands use in their products. Additionally, there are many product lines that should be utilised for various skin types. However, as customers, we frequently become confused about which products are ideal for our skin type.
We will delve deeper into the clean skincare brand NUXE in this article. It is renowned for being effective in using natural ingredients and offering a range of options for all skin types.
Nuxe is well known throughout the world for its dedication to quality, ability to harness the power of the natural world, and delivery of products that live up to expectations. It was founded by Aliza Jabes, in Paris france. Her goal was to establish a brand that combined scientific knowledge with natural components. Sustainable practices and ethical sourcing are now integral to the brand's identity. Innovative formulas were developed by NUXE in collaboration with prominent scientists, botanists, and researchers. It is their objective to develop an environmentally friendly formula. Along with eco-friendly packaging, they also adhere to European cosmetic regulations. The brand strives to cater to diverse skin types and concerns. Additionally, NUXE's vision is to make beauty and skincare accessible for all women.
Since Aliza envisioned to provide women with a self-care experience in a cosy and private atmosphere, NUXE has evolved over the years from just a skincare brand. In 2002, she launched her first spa in Paris, and it currently has 50 locations worldwide.
Here is what the founder says about the brand. “I wanted the expertise and rigour of a pharmacy environment combined with sensorial products.”
MOST LOVED PRODUCT
A bottle of huile prodiguese is sold every eleven seconds in the world.
A blend of priceless botanical oils that nourish and restore skin and hair is added to this multipurpose dry oil. Claimed to be one of NUXE's most well-liked products, it has won over skincare enthusiasts.
In France, 7000 pharmacies offer the brand. Compared to 24% in Belgium and 10% in France, e-commerce already accounts for 40% of sales in the United Kingdom. Depending on the market, it can be found in other beauty stores like Sephora as well.
PRICING
As a premium, refined brand, NUXE caters to the needs of its customers by offering a range of items from (10 - 130€). Given that it offers goods at these price points, it makes itself available to all women. Additionally, it gives customers an alternative price range without lowering their desire for clean skincare.
TARGET MARKET
They are inclined in offering products to women in the age range of (18-35). Despite the fact that its goal is to provide skincare to all women. Consumers who value skincare routines and are skincare lovers tend to find them more appealing. It tends to concentrate on particular skincare needs including hydration, anti-aging, and nourishment.
COMPETETION
NUXE’s main competitors are Aromatika , Cover girl, ELF cosmetics, Caudalie along with other clean skincare brands such as Patyaka and Avril. Although it stands out from its competitors as it is not only focusing on meeting specific skin care needs of women with natural infused materials but also providing them with a soothing experience.
SUMMARY
The commitment of NUXE to provide high-quality products, nature-inspired formulations, research, and innovation offers skincare enthusiasts an abundance of choices to find what suits them. With this brand, skincare transforms into an experience, a self-care routine, and nourishment that goes beyond visual appeal.
Shrika Gawali
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