Exploring PATYKA: what customers really think

Marine SIBRAN
Dec 6, 2023
3 min read

Updated: Dec 8, 2023

Today, let's delve into the world of PATYKA, one of the leading cosmetics brands focused on sustainability and eco-responsibility. I recently conducted a survey to find out how consumers perceive this committed brand. The results are not only interesting, but also indicative of current trends in responsible consumption.

Today, we take a look at the PATYKA brand, and more specifically at how consumers perceive this brand, highlighting its strengths, the challenges it faces, and the opportunities for improvement.

Ethical pricing: an investment in sustainability

One of the main questions asked in my survey focused on consumers' perceptions of PATYKA product prices. The majority of participants (58.3%) pointed out that, although prices may seem higher at first glance, they see these investments as positive contributions to environmental sustainability and respect for the brand's ethical values.

Many have expressed their conviction that PATYKA's product quality and commitment to sustainability justify its cost.

How would you describe the pricing of PATYKA compared to other clean French cosmetic/skincare brands?

"At first, as a student, I was a bit hesitant because of the price, but after trying their products, I realized that the quality was really good. I'm willing to pay a little more for products that respect the environment and use high-quality ingredients."

Pauline, 22 years old

-chart & quote obtained from my survey -

This raises pertinent questions about how eco-responsible brands can educate their consumers about the value chain, showing that seemingly high prices can be justified by ethical business practices.

Building notoriety: the art of telling the ethical story

As for PATYKA's brand awareness, most respondents admitted to having discovered the brand through recommendations from friends. PATYKA's communication of its eco-responsible practices seems to resonate with consumers, creating long-term loyalty.

This demonstrates the growing importance of ethical storytelling in building awareness of eco-responsible brands.

How familiar are you with the PATYKA brand?

"I had heard about PATYKA through a friend who is very attentive to sustainability. At first, I didn't know the brand, but after doing my own research and trying a few products, I was pleasantly surprised. Now it's become my favorite brand for skincare products."

Aude, 24 years old

-chart & quote obtained from my survey -

This suggests that committed brands need to invest in transparent, authentic communication to establish emotional connections with their audiences.

Brand strategies: the power of transparency

Analyzing this primary data, it's clear that PATYKA's transparency in terms of eco-responsible practices is an essential element of its appeal to consumers. Positive perceptions of product quality and an understanding of the brand's sustainable initiatives boost consumer confidence. These valuable insights should not only guide PATYKA's brand strategy, but also inspire other companies to follow similar paths towards sustainability.

PATYKA is emerging as a role model, demonstrating that consumers reward transparency and are willing to invest in brands that embody ethical values.

Reflecting on how eco-responsible brands can build on these lessons, it becomes clear that the future of the industry lies in the delicate balance between quality, transparency and commitment.

Changes to consider

The results of my survey show a very interesting aspect of the relationship between PATYKA and its consumers: most (87.5%) discovered the brand through recommendations from friends rather than online advertising. This highlights the opportunity for PATYKA to rethink its communications strategy. To create a more authentic connection, the brand could consider fostering an engaged community on social media to encourage real exchanges, introducing referral programs to stimulate word-of-mouth, and finally, getting involved in local collaborations and creative events. These changes aim to celebrate the organic relationship between the brand and its loyal followers, while opening new doors to more meaningful communication and deep engagement with the eco-responsible community.

Following my survey, 40% of participants would like to see physical PATYKA stores. This is why the brand should consider this opening to offer consumers a hands-on experience with its products.