The power of AI: how artificial intelligence is revolutionizing PATYKA's brand

Marine SIBRAN
Dec 8, 2023
4 min read

Updated: Dec 8, 2023

Today we're back together for another article. Now, let's discuss the visual revolution, or rather how AI identifies and recreates the brand.

I chose to ask the artificial intelligence Leonardo.ai to generate a picture of the PATYKA brand and then to generate the collaboration between Kusmi Tea and PATYKA. I didn't choose this collaboration randomly, but because of the respective commitment of these brands to natural products.

I then imagined a second collaboration between PATYKA and Nestlé. This merger aimed to observe the result between an eco-responsible/organic brand and a mass-market brand.

PATYKA BY Leonardo.ai

When it comes to enhancing brand identity, technology can help maintain visual consistency across various channels. It can automate the creation of content tailored to different platforms, from websites to social networks and advertising campaigns. This ensures a uniform presence, reinforcing brand recognition, and also enables the company to remain competitive and adapt itself to new market trends. Indeed, this can be seen in the images generated on the packaging, which are all uniform, with the same colors and fonts. The logo is different and placed in a different and smaller position.

Image obtained when I wrote "Patyka cosmetic brand"

AI has chosen a softer, sleeker packaging than the original.

As for communication strategies, AI can analyze data in real-time to understand emerging trends and audience reactions. It can adapt quickly, enabling brands to be more responsive and stay in tune with their audience. Moreover, personalizing messages according to individual consumer preferences can create more meaningful experiences, strengthening the emotional connection with the brand.

To define a new PATYKA brand image, I asked Leonardo.ai a second time to generate a visual. But this time I insisted on the brand's ecological side.

And this is what I got when I wrote "PATYKA organic cosmetic brand":

About the collaboration I imagined - all the images generated by the AI were obtained by writing "PATYKA and Kusmi Tea collaboration" -

An eco-responsible alliance: PATYKA and Kusmi Tea join forces for a harmonious collaboration

Natural and well-being

Kusmi Tea and PATYKA share a common philosophy focused on natural products. They both create a holistic experience of well-being when they are together.

AI as a digital artist

The use of AI, via Leonardo.ai, to generate images of this collaboration, adds a modern and creative touch. The AI becomes a digital artist who captures the visual identity of both brands, matching their distinctive elements to create something new and captivating. AI can identify and recreate the brand by catching the key elements that visually define each brand. It analyzes the visuals, colors, shapes, and even the tone of messages associated with PATYKA and Kusmi Tea. The aim is to create an image that mixes these distinctive characteristics harmoniously, offering a unified and coherent visual representation of the brand collaboration.

Customer engagement and modernity

By highlighting the use of AI, collaboration also becomes a modern and engaging topic for customers. This shows that brands are embracing emerging technologies to offer innovative experiences.

Evocative packaging

The images show evocative packaging, marrying PATYKA’s delicate graphic codes with Kusmi Tea's iconic designs. Each packaging becomes like a piece of art, evoking a sensory experience even before opening.

Merged products

Merged products were born from this collaboration, marrying PATYKA’s organic expertise with Kusmi Tea's exquisite aromas.

Here, AI suggests ideas for sensory launch events, such as tea tastings paired with skincare demonstrations, creating an immersive experience for lovers of wellness and tasty pleasures. This is what we can interpret by observing the flowers, creams, and tea in these images.

Soothing color palette

The color palette chosen plays on soothing tones, fusing PATYKA's natural hues with the subtle nuances of Kusmi Tea.

About the collaboration I imagined - all AI-generated images were obtained by writing "PATYKA and Nestle collaboration -

When PATYKA's natural elegance meets Nestlé's global familiarity: a surprising collaboration

PATYKA's world of natural beauty meets Nestlé's familiar global footprint in an unexpected collaboration, made possible by the genus of artificial intelligence. The results generated by Leonardo.ai reveal a creative fusion of natural elegance and global recognition, creating a unique visual experience.

Dynamic packaging

The images reveal a dynamic and chic packaging, where refined PATYKA motifs blend with the familiar simplicity of Nestlé logos.

Hybrid products

Hybrid products emerge from this collaboration, combining PATYKA's skincare expertise with flavors inspired by Nestlé's gourmet delights. From creams with chocolate, and coffee scents to masks with sweet notes, an unprecedented range is born.

Blend campaign

The images illustrate a campaign focused on blending, showing how PATYKA beauty products can integrate harmoniously into the daily routine alongside Nestlé products. A variety of choices for a balanced lifestyle.

Contrasting color palette

The chosen color palette plays on contrasts, fusing PATYKA's natural, soothing tones with Nestlé's vibrant, recognizable colors. A surprising visual harmony that catches the eye.

This unique collaboration breaks traditional codes between industries, demonstrating that creativity can emerge where we least expect it. These AI-generated images pave the way for thinking about beauty in supermarkets, as well as organic yet chic products.