Branding Lessons From Apple

Apple’s iconic branding strategy has always focused on emotion—bolstered by a forward-thinking creative visionary, Steve Jobs, at the helm. Since the brand's inception in 1976, Apple has put a priority on building a community of dedicated fans in an almost religious fashion.By maintaining an aura of secrecy surrounding the inner workings of their brand, the hype surrounding their product releases is unrivaled; creating conversations among both techies and laymen alike.