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Mercedes-Benz Brand Audit
We find that the success of Mercedes-Benz has a great deal to do with their branding strategy. Mercedes-Benz has a solid brand reputation...
Nimat Darhmaoui
May 2, 20221 min read
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Mercedez-Benz Brand Audit
Here is an attached copy of project report about Mercedes-Benz Brand Audit...
Nimat Darhmaoui
May 2, 20221 min read
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Behind the Nike Air Jordan Brand
Before 1984, the world of basketball sneakers was fairly boring.The standard running shoe or sports shoe was mostly white in color, with...
Nimat Darhmaoui
May 2, 20221 min read
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Branding Lessons From Apple
Apple’s iconic branding strategy has always focused on emotion—bolstered by a forward-thinking creative visionary, Steve Jobs, at the...
Nimat Darhmaoui
May 2, 20221 min read
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Dior Story Telling Strategy
I n today's world, it is highly recommended for any company or a brand to be able to communicate and interact with their customers by...
Nimat Darhmaoui
May 2, 20221 min read
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How Luxury Brands Create Desire
Customers desire what they have to work for, what is almost out of their reach but still reachable. This becomes obvious when you look at...
Nimat Darhmaoui
May 2, 20221 min read
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SHEIN The Fast-Fashion Success Story
Shein has become the most successful fast-fashion brand and it just might overtake some of your favorite brands like H&M and Zara. Today...
Nimat Darhmaoui
May 2, 20221 min read
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Confusing Brand Positioning with Brand Purpose
When purpose gets confused for a position, (how the brand is perceived in the context of competitive alternatives) brands lose their...
Nimat Darhmaoui
May 2, 20221 min read
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The Multi-brand Strategy
A multi-brand strategy is a company's plan for marketing multiple, distinct brands to customers. Implementing a multi-brand strategy can...
Nimat Darhmaoui
May 2, 20221 min read
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My Name's Meaning
Discover what my full name "Nimat Allah Darhmaoui" mean...
Nimat Darhmaoui
May 2, 20221 min read
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Prada Success Story
Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't...
Nimat Darhmaoui
May 2, 20221 min read
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A Famous Re-Branding Story
Rebranding a company's goals, message, and culture is hard -- many have tried and most fail.A successful campaign requires more than a...
Nimat Darhmaoui
May 2, 20221 min read
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What's Brand Alliance?
Brand Alliance is an agreement between the companies that combine two or more individual brands, products, or other related assets with...
Nimat Darhmaoui
May 2, 20221 min read
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Building Brand Connections In A Digital World
Digital is an integral component of how we experience life, not a ‘media’. And when brands connect with consumers in a way that creates...
Nimat Darhmaoui
May 2, 20221 min read
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Why Brands Should Never Be Considered Finished?
If a brand is considered temporally, and is perpetually developing from the informed input of all stakeholders, what does this mean for...
Nimat Darhmaoui
May 2, 20221 min read
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The Evolution of Branding
The evolution of branding entered a new phase during the Industrial Revolution. At that time, factory manufacturing was a booming...
Nimat Darhmaoui
May 2, 20221 min read
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The Secret Behind The Marketing Success Of Luxury Brands
Successful luxury brands entice their buyers through emotional experiences and resonating with target audiences. This results in...
Nimat Darhmaoui
May 2, 20221 min read
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From a box maker to the most luxurious brand: LV Success Story
Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. Louis Vuitton knows how to...
Nimat Darhmaoui
May 2, 20221 min read
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Nike's Success Story
Nike doesn’t brand themselves just as a shoe business. They have advertised themselves as the brand who encourages people to test their...
Nimat Darhmaoui
May 2, 20221 min read
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Nimat Darhmaoui
Feb 3, 20220 min read
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