Dior Story Telling Strategy

I n today's world, it is highly recommended for any company or a brand to be able to communicate and interact with their customers by creating a connection with them. Storytelling is an old yet extremely effective marketing practice that is followed by almost all the high end brands in every industry. Dior is a brand that has been consistent with good performance and reviews has also used storytelling strategy for marketing its products. They have featured well known and popular influencers and engaged them into their video storytelling approach for Instagram marketing. Because of these real, honest and relatable stories from familiar faces their campaign gained a lot of attention and buzz in the industry.