We find that the success of Mercedes-Benz has a great deal to do with their branding strategy. Mercedes-Benz has a solid brand reputation...

Here is an attached copy of project report about Mercedes-Benz Brand Audit...

Before 1984, the world of basketball sneakers was fairly boring.The standard running shoe or sports shoe was mostly white in color, with...

Apple’s iconic branding strategy has always focused on emotion—bolstered by a forward-thinking creative visionary, Steve Jobs, at the...

I n today's world, it is highly recommended for any company or a brand to be able to communicate and interact with their customers by...

Customers desire what they have to work for, what is almost out of their reach but still reachable. This becomes obvious when you look at...

Shein has become the most successful fast-fashion brand and it just might overtake some of your favorite brands like H&M and Zara. Today...

When purpose gets confused for a position, (how the brand is perceived in the context of competitive alternatives) brands lose their...

A multi-brand strategy is a company's plan for marketing multiple, distinct brands to customers. Implementing a multi-brand strategy can...

Discover what my full name "Nimat Allah Darhmaoui" mean...

Even a few years ago, Prada's future was in question. Talks of the luxury brand being acquired swirled, its merchandising strategy wasn't...

Rebranding a company's goals, message, and culture is hard -- many have tried and most fail.A successful campaign requires more than a...

Brand Alliance is an agreement between the companies that combine two or more individual brands, products, or other related assets with...

Digital is an integral component of how we experience life, not a ‘media’. And when brands connect with consumers in a way that creates...

If a brand is considered temporally, and is perpetually developing from the informed input of all stakeholders, what does this mean for...

The evolution of branding entered a new phase during the Industrial Revolution. At that time, factory manufacturing was a booming...

Successful luxury brands entice their buyers through emotional experiences and resonating with target audiences. This results in...

Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. Louis Vuitton knows how to...

Nike doesn’t brand themselves just as a shoe business. They have advertised themselves as the brand who encourages people to test their...

CBBE stands for customer-based brand equity. The CBBE model is a marketing tool that can assist businesses in developing branding...