The Evolution of Branding

The evolution of branding entered a new phase during the Industrial Revolution. At that time, factory manufacturing was a booming business; however at first, factories’ mass produced goods were not as trusted as those products made and sold by local sellers. Factory owners needed to gain the trust and loyalty of buyers to sway them from purchasing products from local suppliers, so they learned to build product–consumer relationships by promoting their products in a familiar way and earning brand loyalty within the household.