Mercedes-Benz Brand Audit

We find that the success of Mercedes-Benz has a great deal to do with their branding strategy. Mercedes-Benz has a solid brand reputation as a premium brand all over the world. It is classified as the world ‘s highest valuable brand, and it is a powerful brand with a global leadership position in premium vehicles. The secret to their global dominance in the luxurious cars market is due to their strong branding, in other words their reputation, brand resonance, and strong performance. Although Mercedes-Benz has its own share of performance issues, mechanical failures and design flaws, it is still one of the dominant and best ranking luxury car brands thank to their powerful branding.