Nike's Success Story

Nike doesn’t brand themselves just as a shoe business. They have advertised themselves as the brand who encourages people to test their limits and “just do it.” Nike saw a need: people needed to get in shape. What stops people from doing that? They make excuses. So Nike decided there should be no excuses, no limits. Anything is possible. Nike’s brand strategy is to post only things related to their message as a company. They don’t talk about what’s happening in the world or anything funny they saw. They post things to support what they believe in. Their Instagram posts show people in action either working out or working hard to accomplish their goals.